Search Engine Optimization, better known for its acronym of SEO, has really risen to the top of people’s to-do lists nowadays. It has become a booming business to become involved in, with more and more website managers doing their best to have high SEO ratings on all their pages. There are many ways to improve your SEO scores, but you first need to know what you should be looking for before you can ever hope to improve it.
According to the Business Dictionary, Search Engine Optimization is “the process of improving traffic to a given website by increasing the site’s visibility in search engine results.” In laymen’s terms, it is using keywords in your website’s pages that increase the chances of your URL being placed higher on the list of search results when scouring the internet for an answer. For example, I use the keywords “technology,” “websites,” and “website builder” in my pages to increase people seeing my site when they search for something along those lines in Google or any other search engine.
Why Improve Your SEO Score
The higher your SEO Score is, the more visits you will get to your site. By having high SEO Scores, it tells viewers that you are putting out content worth their while, content that will more than likely aid in what they were searching for. It also improves your own credibility for what you are speaking of. If many people are reading and continue to read your content, then it must mean you are doing something right.
How to Improve Your SEO Score
There are multiple ways to improve your SEO Score, but some of the most common ways are as follows: post relevant content, update your content on a regular basis, improve on your Metadata, have a link-worthy site, and make use of your alt tags.
Post Relevant Content
If you are going to be writing information for the world to see and consume, make sure your information is up-to-date and current. No one wants to read information that will no longer aid them in whatever they are doing because it is no longer relevant. For example, when I write content for my Blogs, I do not write about pagers or flip phones; I write more about the different technological advancements and any newer tips to better people’s daily lives.
Update Your Content on a Regular Basis
This goes hand in hand with posting relevent content. If you have static pages where you hold content, you will need to regularly check on it to make sure the content still makes sense and is still relevent to what your site is all about. You want to continuously update all the information on your site to being the most useful possible for those that search your website.
Improve on Your Metadata
There are three types of Metadata that you can utilize on your site: Title, Description, and Keyword Metadata. These all are in the coding of your pages, and increase the chances that people see the specific pages when searching on the internet if these types of Metadata are used properly. The Metadata is simply there to help the search engines understand what content is on the page.
Have a Link-Worthy Site
This task is pretty simple, and allows you to fix ADA issues to provide a better experience for all. Having a Link-Worthy Site means including links that are relevent and add to your content, all while being linked to descriptive text to help you know where the link will be taking you after you leave the original page. This also helps with associating your content with other prominent or highly credible sources.
Make Use of Your Alt Tags
By adding Alternative Tags to your images and other media on your site, it enables search engines to have more information about your site as well as keeps your site in line with ADA laws. This also helps those using screen readers; by having Alt Tags, people using screen readers are more likely to use your site rather than another’s due to you providing every accommodation needed for them to enjoy your site as anyone else would.
Michigan Tech has also posted about how to improve your SEO Score for your website as well as having some outside links that lead you to more ways to improve your SEO Score. Other great sites about SEO are Moz, Google Webmaster Tools, and other Michigan Tech pages. They all have great resources on their pages and insightful tips to help you improve not only your SEO Score on your pages, but why you should improve it, a bit more about SEO in general, and other things you can do to improve your site overall.
My next blog will be about the different cloud services offered, their pros and cons, and which ones I suggest for people to use. If you have a specific topic you want me to write about, feel free to comment about it down below so that I can include it into my list of future blogs to write.
Check out my previous Blogs for more useful tips:
Stay Tech Savy!